Lead Magnets For Software Companies

Close the back door on your website and capture more qualified leads for future growth.

 
 
 
 
 

There are many laps in the race for new software users.

Websites that are only designed to convert visitors on the first visit will underperform.

They miss an essential truth: it takes all kinds of software users to build a business, and you can’t always win them over on the first lap in the race.

God bless the fast decision-makers who pull the trigger on their first visit, but far more people take their time to get to know you. 

In StoryBrand, we use the analogy of dating vs. marriage. A purchase or subscription is like a marriage; most people don’t leap in like that. They want to date you first.

Whatever the best fit for your audience, offering a great lead magnet on your website allows you to court new customers.

 
 

What’s essential in software lead magnets?

Lead magnets are usually present as a PDF resource that can be downloaded after submitting an email address on a form. Creative solutions like onsite, interactive calculators or quizzes exist, but successful lead magnets will share these traits.

 

DEEP VALUE

Lead magnets don’t succeed on the merits of a catchy title or a high download rate. They should be of great value to the reader. In truth, you can’t give away enough information. The more you share, the more people understand your value.

JUST THE BEGINNING

The real value of a lead magnet is the opportunity to build a relationship with the lead. The magnet must be followed up by a strategic email campaign and other tactics which repeat and build on the message they found compelling.

REPEATED OFFERS

Far too many businesses invest resources in a valuable, beautifully-designed lead magnet and only drop it on one spot on their website. The magnet should be offered on multiple pages and on a well-timed pop-up window.

Caffeine Marketing only uses StoryBrand Certified Guides to write your copy.

 
 

StoryBrand-driven copywriting places your customers inside their own story of success, which is the key to…

  • Earning trust,

  • Increasing your conversion rate, 

  • And building the relationships which create advocates for your brand.

It’s a proven, field-tested technique for capturing attention, providing clarity about the value of your solution, and reaching the conversion rates you need to scale and claim your market share.

 

Caffeine Marketing

We know your software solution must win the race to find subscribers, and building your marketing team takes time you don’t have. Caffeine Marketing’s turnkey, quick-launch service ignites the growth needed to claim your market share.  

 

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Software Marketing Services

 

When we say turnkey, we mean it. Caffeine Marketing has all of the services needed to drive growth for your software solution.