Website Redesign for VeilSun: Bringing Low-Code Excellence into the Spotlight
About The Project
VeilSun is a premier low-code application development company with over 17 years of industry experience and 700+ successful application deployments. Trusted by major corporations like Google, Toyota, Lowes, and PayPal, they transform operational bottlenecks into streamlined, automated processes through rapid application development.
Challenge
VeilSun needed a website that would effectively communicate their specialized expertise in low-code development while highlighting tangible business outcomes rather than technical specifications. Their existing digital presence wasn't effectively showcasing their impressive track record or generating quality leads from their target audience of business decision-makers facing operational challenges.
What we delivered
- A conversion-focused HubSpot CMS website that clearly articulates the business value of low-code solutions
- Strategic content architecture highlighting VeilSun's proven development process and industry expertise
- Compelling visual storytelling that showcases their impressive credentials (700+ apps, 35,000+ customer experiences)
- Streamlined lead generation pathways centered around their Discovery Call process
Tech Stack
Services
- Content Strategy
- User Experience Design
- Website Redesign
- CMS Development & Integration
- Conversion Rate Optimization
Translating Technical Expertise into Business Results
The core challenge was helping VeilSun communicate their technical expertise in terms of business outcomes. We restructured their content to lead with client problems ("Stop letting disjointed systems and spreadsheets get in the way") rather than technical capabilities. By organizing content around specific business challenges—planning and scheduling, team collaboration, resource management, and compliance—we created clear pathways for potential clients to identify their needs and find VeilSun's relevant solutions.
Highlighting Credibility and Trust
VeilSun had impressive credentials that weren't effectively showcased. We created a clean, visually impactful presentation of their achievements—including awards like "Low-Code Partner of the Year" and impressive metrics like "700+ Application Deployments"—to build immediate credibility. Client testimonials from recognized brands were strategically placed throughout the user journey to reinforce trust at key decision points.
Creating a Clear Value Proposition
We developed a compelling value proposition that clearly distinguishes VeilSun in a crowded market. By focusing on their "four pillars" approach—Understand and Blueprint, Build and Integrate, Drive Adoption, and Evolve and Adapt—we highlighted VeilSun's comprehensive methodology that extends beyond development to ensure successful implementation and adoption.
Results of collaboration
Enhanced lead quality with messaging focused on business challenges and outcomes
More effective storytelling through client success stories and case studies
More effective storytelling through client success stories and case studies
More effective storytelling through client success stories and case studies
In conclusion
Our HubSpot CMS redesign transformed VeilSun's digital presence from a technical services catalog into a powerful lead generation platform that effectively communicates their unique value proposition. By highlighting their impressive track record and focusing on business outcomes rather than technical specifications, the new website positions VeilSun as the go-to partner for organizations seeking to transform operational bottlenecks through low-code solutions.
