B2B

How Sky Systemz Slashed SQL Costs by 46% and Drove $50k+ in Processing Fees per Client

We helped Sky Systemz achieve a $127 Cost Per Sign-Up and a 46.19% reduction in cost per SQL, leading to ~$50k+ in processing fees per client.

Key Results

Stop wasting time and money you can’t afford with average talent and systems. Our team are experts in growing fintech companies like yours. We’re you one stop shop for all things fintech growth marketing.

$127Cost Per Sign-Up

46.19%Reduction in Cost Per SQL

$50k+in Processing Fees per Client

Project Overview

Client Overview

Sky Systemz provides innovative payment processing solutions that empower businesses to manage transactions seamlessly and efficiently.

Problem

Sky Systemz needed to reduce their cost per SQL, increase sign-ups, and enhance their overall marketing efficiency to boost client acquisition and processing fees.

Solution

We implemented a comprehensive strategy that included Google & Meta Ads, ABM targeting, website SEO, and copywriting optimization to drive high-intent traffic and improve conversions.

Plan

To meet Sky Systemz’s goals, we developed a targeted approach focusing on:

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Advertising and Targeting: Utilizing Google & Meta Ads and ABM solutions for precise audience targeting.
Website Optimization: Enhancing SEO and copywriting to improve site visibility and user engagement.‍
Engagement Campaigns: Implementing direct mailer campaigns and email sequences to nurture leads and enhance client conversion.

Execution

Google & Meta Ads:some text
- Retargeted website visitors and targeted high-intent searches with refreshed ads.
- Used ABM with Metadata for precision targeting and ongoing optimization.
Website SEO and Copywriting:some text
- Conducted weekly SEO assessments and improved copy and keywords for key pages.
- Provided technical SEO recommendations and regular performance monitoring.
Direct Mailer and Email Campaigns:some text
- Developed targeted mail and personalized gift campaigns integrated with CRM.
- Created a year-long evergreen email nurture sequence and a six-part onboarding email series.