How FundEasy Drove a 58% Surge in Software Revenue with Strategic Digital Marketing
We helped FundEasy achieve a 58% increase in software revenue through comprehensive digital marketing strategies.
Key Results
Stop wasting time and money you can’t afford with average talent and systems. Our team are experts in growing fintech companies like yours. We’re you one stop shop for all things fintech growth marketing.
58%Increase in Software Revenue
Improveduser experience site wide
Clarifiedbrand messaging
Project Overview
Client Overview
FundEasy provides an innovative SaaS platform that simplifies fundraising efforts for nonprofits, helping them to organize and manage their events more effectively.
Problem
FundEasy was struggling to maximize their online presence and increase their software revenue. They needed a strategic approach to enhance their website, improve traffic, and optimize their advertising efforts.
Solution
We developed a multi-channel digital marketing strategy including web design, SEO, and targeted advertising on Google and social media to boost FundEasy's online presence and drive revenue growth. We also helped them with offer creation and pricing, StoryBrand messaging, and refining their unique selling proposition.
Plan
To drive revenue growth for FundEasy, we focused on:
- Website Optimization: Enhancing web design and usability to improve user experience and conversion rates.
- SEO and Content Marketing: Improving site visibility through targeted SEO practices and high-quality content.
- Targeted Advertising: Utilizing Google and social media ads to reach potential customers and drive traffic to the site.
Execution
- Website Optimization:
- Redesigned the website for better usability and aesthetic appeal.
- Implemented tracking tools to monitor website traffic and user behavior.
- SEO and Content Marketing:
- Conducted keyword research and optimized website content for better search engine rankings.
- Created engaging and informative content to attract and retain visitors.
- Targeted Advertising:
- Launched targeted Google and social media ad campaigns to drive high-intent traffic.
- Regularly refreshed ad creatives to maintain engagement and effectiveness.
- Offer Creation and Pricing:
- Assisted in developing compelling offers and competitive pricing strategies.
- StoryBrand Messaging:
- Clarified their messaging using the StoryBrand framework to communicate their unique value proposition.
Sucess
Enhanced client satisfaction through improved web design and targeted marketing efforts.
Strengthened FundEasy’s market position with increased online visibility and traffic.
Maintained effective communication and project timelines, ensuring successful implementation of all strategies.
Working with Caffeine Marketing has been wonderful. I truly appreciate their attentiveness, creativity, and expertise in web design, website traffic tracking, SEO, and google/social media advertising. I'd hate to think where we'd be without them!
Crystal
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FundEasy
