How Sky Systemz Slashed SQL Costs by 46% and Drove $50k+ in Processing Fees per Client
We helped Sky Systemz achieve a $127 Cost Per Sign-Up and a 46.19% reduction in cost per SQL, leading to ~$50k+ in processing fees per client.
Key Results
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$127Cost Per Sign-Up
46.19%Reduction in Cost Per SQL
$50k+in Processing Fees per Client
Project Overview
Client Overview
Sky Systemz provides innovative payment processing solutions that empower businesses to manage transactions seamlessly and efficiently.
Problem
Sky Systemz needed to reduce their cost per SQL, increase sign-ups, and enhance their overall marketing efficiency to boost client acquisition and processing fees.
Solution
We implemented a comprehensive strategy that included Google & Meta Ads, ABM targeting, website SEO, and copywriting optimization to drive high-intent traffic and improve conversions.
Plan
To meet Sky Systemz’s goals, we developed a targeted approach focusing on:
- Advertising and Targeting: Utilizing Google & Meta Ads and ABM solutions for precise audience targeting.
- Website Optimization: Enhancing SEO and copywriting to improve site visibility and user engagement.
- Engagement Campaigns: Implementing direct mailer campaigns and email sequences to nurture leads and enhance client conversion.
Execution
- Google & Meta Ads:some text
- Retargeted website visitors and targeted high-intent searches with refreshed ads.
- Used ABM with Metadata for precision targeting and ongoing optimization.
- Website SEO and Copywriting:some text
- Conducted weekly SEO assessments and improved copy and keywords for key pages.
- Provided technical SEO recommendations and regular performance monitoring.
- Direct Mailer and Email Campaigns:some text
- Developed targeted mail and personalized gift campaigns integrated with CRM.
- Created a year-long evergreen email nurture sequence and a six-part onboarding email series.
Sucess
Improved client satisfaction through targeted engagement and efficient lead generation.
Strengthened Sky Systemz’s market presence with enhanced SEO and targeted advertising.
Maintained effective project timelines, ensuring timely delivery and integration with CRM.
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Sky Systemz
