How Leading Ed Solutions Achieved a Successful Exit with $7k+ Product and $41 CPL Strategy
Leading Ed Solutions was an early-stage startup that has since had a successful exit since we started working together. We were able to quickly gain traction with their $7k+ product at $41 Cost Per Lead via Paid Social and website design.
Key Results
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$41CPL (SQL)
6x IncreaseIn Website Conversions
$7k+Deal Size
Project Overview
Client Overview
Leading Ed Solutions provides school superintendents an online and in-person peer group where they can talk about complex problems they are facing and get expert input.
Problem
Leading Ed Solutions had an outdated website and was struggling to get in front of their Ideal Customer Profile (ICP) and clearly explain their offerings.
Solution
We used the StoryBrand framework to clarify their messaging, built a modern website, and then targeted superintendents of school systems with paid advertising.
Plan
To address Leading Ed Solutions' challenges and help them scale, we crafted a comprehensive strategy focused on:
- Messaging and Positioning: Utilizing the StoryBrand framework to clarify their message and highlight their unique value proposition.
- Website Redesign: Creating a modern, user-friendly website to effectively communicate their offerings and convert visitors into leads.
- Targeted Advertising: Developing and managing paid social campaigns to reach their ICP and drive traffic to their new website.
Execution
- Messaging Development and Website Redesign:some text
- Conducted workshops with Leading Ed Solutions' team to understand their core strengths and value proposition.
- Applied the StoryBrand framework to clarify their message and create a compelling unique selling proposition.
- Redesigned the website to reflect the refined messaging, ensuring it was easy for potential clients to understand their value.
- Paid Social Campaigns:some text
- Identified target audiences to reach school superintendents.
- Designed and launched paid social ads focusing on the pain points and solutions offered by Leading Ed Solutions.
- Developed optimized landing pages to convert ad traffic into qualified leads.
- Event Promotion and Offer Creation:some text
- Promoted events to engage potential clients and build relationships.
- Created compelling offers to attract and convert leads into paying customers.
Sucess
Enhanced overall client satisfaction with a more efficient lead generation process.
Strengthened Leading Ed Solutions' market position through improved brand messaging and a modern website.
Maintained project timelines effectively, ensuring timely delivery of all components.
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Leading Ed Solutions
