How We Boosted Leadballer’s Pipeline with a Crystal-Clear USP and $121 Per Appointment
We helped Leadballer craft their unique selling proposition and then ran targeted paid search and paid social ads to fill their pipeline at $121 per appointment.
Key Results
Stop wasting time and money you can’t afford with average talent and systems. Our team are experts in growing fintech companies like yours. We’re you one stop shop for all things fintech growth marketing.
$121Achieved a cost per appointment of $121.
$33,000Generated $33,000 in deal value per pipeline addition.
~25%Attained a close rate of approximately 25%
Project Overview
Client Overview
Leadballer is a 7-figure enterprise lead generation firm that specializes in using personalized LinkedIn messaging and cold email to book their clients qualified leads.
Problem
Leadballer came to us hoping to be able to diversify their lead generation and create predictable lead flow to fill their pipeline.
Solution
With a sea of other lead generation companies that people can hire, it was important that Leadballer stand out. We used a messaging framework called StoryBrand to clarify their message and then crafted their unique selling proposition. Once we had done their messaging, we then built out paid search and paid social campaigns to capture pre- and post-intent buyers.
Plan
To address Leadballer's need for a diversified and predictable lead flow, we crafted a comprehensive strategy focused on:
- Messaging and Positioning
Utilizing the StoryBrand framework to refine Leadballer's messaging, highlighting their unique selling proposition clearly. - Targeted Advertising
Developing a comprehensive advertising plan that included both paid search and paid social campaigns, aiming to reach potential clients at various stages of their buying journey. - Data-Driven Optimization
Implementing a continuous feedback loop to monitor ad performance and make data-driven adjustments, including A/B testing ad creatives, targeting parameters, and bidding strategies.
Execution
- Messaging Development
Conducting workshops with Leadballer’s team to understand their core strengths and value proposition, applying the StoryBrand framework, and creating various messaging assets including website copy, ad copy, and email templates. - Paid Search & Social Campaigns
Identifying high-intent keywords, defining target audiences, designing search & social ads focusing on pain points and solutions, and developing optimized landing pages. - Email Nurture Campaign
Developing a targeted email nurture campaign focused on nurturing SQLs and MQLs, keeping Leadballer top of mind until prospects were ready to buy, and positioning Leadballer as the authority in the industry.
Sucess
Enhanced overall client satisfaction with a more efficient lead generation process.
Strengthened Leadballer’s market position through improved brand messaging.
Maintained project timelines effectively, ensuring timely delivery of all components.
Caffeine was a great fit for us because of their industry experience, great culture fit, and ability to deliver on what they promise.
Jimmy
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LeadBaller
Highlighted the team’s confidence and their ability to deliver on promises.
Noted significant improvements, including an enhanced website, increased lead generation, and higher click-through rates.
