How Fraction Scaled to $2M ARR in 9 Months with a Bold USP and Targeted Campaigns
Fraction came to us hoping to scale quickly and stand out in a crowded market. We worked with them to redo their website copywriting, craft their unique selling proposition, and run paid search and social campaigns to help generate $2M ARR in 9 months.
Key Results
Stop wasting time and money you can’t afford with average talent and systems. Our team are experts in growing fintech companies like yours. We’re you one stop shop for all things fintech growth marketing.
$100cost per SQL
$2M in 9 months ARR
$100k+ LTV Deals
Project Overview
Client Overview
Fraction provides top-tier US talent at a fraction of the cost, giving clients access to development talent that's employed elsewhere and cleared to work on their projects.
Problem
Fraction had a small number of clients when we started working together but ambitious goals to scale quickly and validate their model. It was sink or swim, with critical deadlines to meet.
Solution
We used a framework called StoryBrand to clarify their message, redoing their homepage messaging to make it easier to understand their value proposition. We then worked with them to craft targeted search and social campaigns to their ideal customer profile for account-based marketing.
Plan
To address Fraction’s need for rapid scaling and market differentiation, we crafted a comprehensive strategy focused on:
- Messaging and Positioning: Utilizing the StoryBrand framework to refine Fraction’s messaging, highlighting their unique selling proposition clearly.
- Targeted Advertising: Developing a comprehensive advertising plan that included both paid search and paid social campaigns, aiming to reach potential clients at various stages of their buying journey.
- Data-Driven Optimization: Implementing a continuous feedback loop to monitor ad performance and make data-driven adjustments, including A/B testing ad creatives, targeting parameters, and bidding strategies.
Execution
- Website Redesign and Messaging Development:some text
- Conducted workshops with Fraction’s team to understand their core strengths and value proposition.
- Applied the StoryBrand framework to clarify their message and create a compelling unique selling proposition.
- Redesigned the homepage and other key pages to reflect the refined messaging, ensuring it was easy for potential clients to understand Fraction’s value.
- Paid Search & Social Campaigns:some text
- Identified high-intent keywords to target potential clients actively searching for development talent solutions.
- Defined target audiences for social campaigns to reach ideal customer profiles.
- Designed and launched search and social ads focusing on pain points and solutions, driving traffic to optimized landing pages designed to convert visitors into leads.
- Outbound Sales Motion:some text
- Developed a targeted outbound sales strategy to engage potential clients.
- Crafted personalized outreach to nurture leads and keep Fraction top of mind.
- Focused on building relationships and positioning Fraction as an authority in the industry, ultimately driving conversions and generating qualified leads.
Sucess
Enhanced overall client satisfaction with a more efficient lead generation process.
Strengthened Fraction’s market position through improved brand messaging.
Maintained project timelines effectively, ensuring timely delivery of all components.
Caffeine was able to help us articulate the unique value props related to fractional employment. They helped us with advertising on multiple platforms. Web design, ad copy, outbound sales. They are truly full service.
Jeffrey Baker
-
Fraction
